California Gov. Gavin Newsom’s new podcast, “That is Gavin Newsom,” has Democrats in a tizzy. Republicans too.
It has been practically universally panned (or celebrated, relying in your political stripes) for being fawning towards his far-right friends — Charlie Kirk, Michael Savage and Steve Bannon — leaving pundits asking, why is Gavin Newsom handing Steve Bannon a megaphone? and who is Gavin Newsom’s podcast for?
Let me reply each of these. Like every thing any politician does, the podcast is for the person himself. And to be honest, nobody is handing Bannon a microphone as a result of he already has one greater than any Democrat’s. If something, by showing on the present, Bannon is letting Newsom experience his wake — that episode has helped enhance Newsom onto High 10 lists for listeners.
Put these two truths collectively and, regardless of how cringe and even appalling these first episodes have been (and oh, have they been appalling), the endeavor is undeniably good.
Newsom has lengthy been a scholar of the fitting, each its message and its mediums. He could also be one of many few Democrats who often listens to shops equivalent to Fox Information, and even the Kirks of the world. He’s additionally six years right into a job that could be the top of elected workplace for him, except he can discover a approach to make himself viable for a presidential run — no simple job.
He understands there’s a new political order, and it’s not about rising by way of the ranks of the social gathering or appeasing a base. It’s about viewers, politics apart, and Newsom is savvy sufficient to chase it.
If he pulls it off, he may make himself a pretty presidential candidate in a discipline crowded with likable white guys on one side (Tim Walz, Pete Buttigieg, JB Pritzker and Andy Beshear to call a couple of) and everybody else on the opposite (Gretchen Whitmer, Alexandria Ocasio-Cortez, even Kamala Harris). However even when this media enterprise doesn’t open a path to the Oval Workplace, it may supply the Democratic Celebration a imaginative and prescient for learn how to win again a slice of disinterested and disillusioned voters who handed President Donald Trump his slim victory.
Democrats are in shambles. They haven’t any heart and no consensus. And definitely no discernible path towards wins in 2026 or 2028.
As a lot as there may be disarray, there may be additionally a divide inside the social gathering. There’s the Ocasio-Cortez-Bernie Sanders crowd that wishes to double down on progressive values. And there’s the large tent of us who’re operating for the center floor like rats from hearth, undone by the scorched earth insurance policies of our president.
Newsom could also be forging his personal path, politically and personally, attempting to seize an viewers that doesn’t actually know left from proper, and likes to dismiss reality in favor of “frequent sense.”
These voters could also be irritating, however they’re additionally key to wins.
In his first episode with Kirk, Newsom threw transgender athletes underneath the bus, agreeing with Kirk that, “it’s deeply unfair” for them to compete towards ladies. That’s a protected political place — almost 80% of Americans share it — however Newsom let Kirk gloss by with solely minimal pushback about the best way MAGA has demonized and weaponized transgender individuals typically, leaving a group already topic to excessive ranges of violence in an much more precarious place.
In his interview with Bannon, he agreed Deep State-style that “there’s a clay layer of forms, and also you’re proper, unaccountable of us making a whole lot of choices,” and provided no dissent when Bannon claimed, “that is a part of the method to unwind you from being a globalist, to make you a populist nationalist. … It’s a protracted journey, however I feel you’ll get there.”
Newsom expressed disdain for conferences the place individuals establish their pronouns, didn’t argue with Bannon when he forcefully claimed the 2020 election was stolen from Trump and spent a very long time telling Kirk how a lot his teenage son was a fan.
Yuck.
The hazard, after all, with cuddling as much as extremists is getting coated of their scent. Newsom claims he needs to have respectful conversations with individuals who disagree, however MAGA doesn’t respect Newsom. One-way respect makes you a doormat, and except Newsom calls out his friends with extra drive, he dangers being the punchline as a substitute of the provocateur.
Voting information professional Paul Mitchell surveyed California voters earlier than and after Newsom’s debut, and located his total favorability ranking fell by greater than 10 factors after individuals watched a few of these clips. He additionally discovered that, “the Democrats felt tremendous double-crossed and the Republicans have been like … I agree with what he’s saying however he’s a liar.”
After being proven three bits from the Kirk podcast, Mitchell discovered that 26% of voters said it “harmed their perception” of Newsom, whereas 37% of self-identified liberals stated the clips “harmed their notion of the governor.”
However to a sure extent, what Democrats consider Newsom proper now might not matter that a lot. Democrats will, largely, nonetheless be Democrats once we all go to the polls once more.
It’s the disengaged voters that matter, and that had the ultimate say within the final election — the so-called “low data” voters who don’t observe politics all that a lot and get their often-questionable data from nontraditional sources.
Democrats, Mitchell warns, “are going to have to determine a approach to carry the low data voters again to them.”
For younger males, whose well-being we’re all angsting about proper now, world views are being formed by the voices of the manosphere, equivalent to Bannon and Kirk, who’ve polished their grievance rhetoric till it shines just like the civil rights speeches of outdated. As soon as, it was Democrats who owned discuss of working individuals and their struggles. Now, Bannon’s received that nailed.
“We imagine in bringing energy again to the grassroots stage,” he advised Newsom. “One of many causes is we predict the elites on this nation, you realize, the extremely educated elites, the political class, the Wall Road, Silicon Valley, Hollywood, all of it, have actually forgotten the underlying type of rules of the nation and type of left working-class individuals, no matter their race, gender, ethnicity, sexual choice. You understand, you choose it, they’ve type of forgotten.”
That’s a seductive and highly effective message, and one Democrats used to personal.
Newsom is perhaps one of many solely Democrats who really understands simply how a lot of this working-class house has been misplaced to MAGA. If he can peel only a portion of that viewers off and provides them a Democratic take that resonates sufficient to hold into 2026 and past, he may have completed each a formidable feat for himself and his social gathering.
For himself, he may have established an influence outdoors the normal confines of politics — a type of affect that has been proven to be a brand new path to the highest by Republicans. It won’t clear the best way to the presidency, however it may open different choices.
Want proof?
Conservative former podcaster Dan Bongino was sworn in Tuesday as deputy director of the FBI. Secretary of Protection Pete Hegseth used to work for Fox. Bannon has saved himself near the White Home in no small half due to the recognition of his “Battle Room” present, giving him sufficient clout to problem even the king of social media energy, Elon Musk. (Bannon has known as Musk a “parasitic illegal immigrant.”)
Additionally Tuesday, Newsom dropped his first interview with a Democrat, Walz, and the 2 mused about learn how to battle MAGA.
“These are unhealthy guys,” Walz warned.
“However they exist,” countered Newsom. “We can’t proceed to be on the protection.”
Even when the offense makes all of us cringe.
