The streaming big, which has over 300 million subscribers worldwide, modified the sport in 2024 by internet hosting the NFL’s Christmas Day Video games. One other shock that viewers could not get sufficient of was the star-studded halftime efficiency by Beyoncé, which featured gifted visitors, together with Shaboozey and Put up Malone.
So, will Netflix follow custom and e book one other A-list pop star like Taylor Swift for 2025’s vacation video games? The corporate’s CEO certain hopes so.
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Netflix CEO Hopes Taylor Swift Will Carry out Throughout Christmas Day Video games This 12 months
Throughout an interview with Variety, Netflix’s CEO, Ted Sarandos, joked that he and his colleagues would attempt to get Swift on the books for this 12 months’s Christmas Day halftime present.
Later, Sarandos switched the subject to the potential of Netflix ever internet hosting the Tremendous Bowl, which he admitted could be a “powerful” choice for the NFL, which receives “a lot cash from the networks.”
The demand, nonetheless, would not scare the businessman, who identified that Netflix hosted the Jake Paul versus Mike Tyson struggle. “… we have been supporting a Tremendous Bowl-sized viewers. We are able to definitely assist it technically,” he insisted.
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Taylor Swift Brings In The Cash

A Swift efficiency would additionally earn the NFL and whichever streaming service secured the rights to the sport a big sum of money.
Over Thanksgiving weekend in 2024, the singer, who’s already a licensed billionaire due to her chart-topping singles and albums, reportedly revamped $30 million by promoting one thing particular from her newest live performance, the “Taylor Swift | The Eras Tour Guide.”
In response to Circana Bookscan, one of the trusted trackers of weekly e book gross sales, Swift sold simply over 814,000 copies of the e book in its first two days. The one e book to beat these numbers is former President of the USA Barack Obama‘s memoir, “A Promised Land.”
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Swift’s textual content was on sale for $39.99, and taking that and multiplying it by 814,000, the singer earned simply over $32,500,000. After all, she will not see all of these zeros. Nevertheless, she absolutely earned a reasonably penny.
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Taylor Swift Thanked Her Crew In The ‘Eras’ Guide

Within the introduction of Swift’s “Eras Tour” e book, the “Merciless Summer time” singer gave a particular shout-out to the crew who labored on her large tour, together with the band, dancers, and backup singers.
She boasted about her “unbelievable” group, “who all matched my dedication to the large scale and challenges of this present.” The Grammy winner additionally made certain to thank her followers for giving her one thing to carry out for.
“We do it as a result of life is available in waves, in phases, in good flurries of magical moments, and all of this stuff come collectively to create… Eras,” she stated. “Right here is the official retrospective of probably the most wondrous tour of my life, my beloved Eras Tour.”
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Beyoncé Carried out Throughout The 2024 Christmas Day Sport

If Swift performs throughout the NFL’s Christmas Day video games in 2025, it’ll observe Beyoncé’s epic half-time efficiency in 2024, which occurred in Texas throughout the Houston Texans‘ matchup in opposition to the Baltimore Ravens.
The “Lemonade” singer first teased the particular present with a sequence of Instagram posts that includes her in cowboy hats and crimson, white, and blue attire.
On Christmas, Beyoncé graced the stage and gave her first stay efficiency of songs from her genre-bending eighth studio album, “Cowboy Carter.”
Along with the collaborations with Shaboozey and Put up Malone, Beyoncé shared the highlight together with her teenage daughter, Blue Ivy Carter, who has been featured in a number of of her mom’s works, together with “Brown Pores and skin Lady” and her “RENAISSANCE WORLD TOUR” in 2023.
Beyonce Introduced A Tour After Her Christmas Efficiency

Days after her efficiency, Beyoncé introduced her broadly anticipated “Cowboy Carter” tour, which is able to cease in 9 places, together with Paris, France, California, Chicago, Washington D.C., Las Vegas, and extra.
In response to a report from Billboard, ticket gross sales for Beyoncé’s nation tour are off to a powerful begin, promoting “94 [percent]” of the present’s stock barely a month after pre-sales started.
Upon the singer’s preliminary tour announcement in February 2025, the publication predicted ultimate earnings of $294 million. As we speak, Billboard expects the present to exceed $325 million in income.