“Euphoria” actress Sydney Sweeney is embracing her Barbie-core period in a surprising new Laneige marketing campaign, leaving followers swooning over her newest playful and radiant photoshoot.
Sydney Sweeney took to Instagram to share behind-the-scenes moments from the advert, the place she modeled the model’s latest launch, the Bouncy & Agency Serum.
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Sydney Sweeney Stuns In All-Pink Look For Laneige
Sydney Sweeney looked effortlessly chic in an all-pink ensemble consisting of a sleeveless pink vest high and matching trousers, which she paired with pointed-toe heels in the identical vibrant hue. Her glossy, unfastened hair complemented the contemporary and youthful aesthetic, completely aligning with the skincare model’s message of bouncy, glowing pores and skin.
The marketing campaign’s first portrait showcased a close-up of Sweeney holding the Laneige product, her hand resting gently on her face as she posed with a radiant complexion.
But it surely wasn’t simply the visuals that captured consideration. The actress additionally added a cheeky caption that had followers speaking.
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Her Playful Caption That Has Followers Speaking
“What’s juicy, plump, AND bouncy?” she teased earlier than answering, “My pores and skin once I use the brand new [Laneige] Bouncy & Agency Serum.” She playfully punctuated the caption with a laughing emoji, prompting amused reactions from followers.
Along with the industrial pictures, Sweeney shared a number of enjoyable behind-the-scenes glimpses from the shoot, together with a video of herself mendacity on a large pastel pink ball and making goofy faces whereas holding the serum.
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Sydney Sweeney Unveils Laneige’s ‘Magic’ Serum, Shares Secret To Plumper, Firmer Pores and skin
In her video clip, Sweeney defined how the serum works.
“What if I instructed you one serum holds the key to visibly plumper, firmer pores and skin? Feels like magic,” she stated in her new advert. “But it surely’s the science behind the brand new bouncy and agency serum. Laneige’s new bouncy and agency serum is formulated with 24,000 easy tech capsules floating in peptide water. Its weightless formulation melts into the pores and skin to visibly plump, agency, and enhance move.”
Sweeney concluded, “For completely plump pores and skin that bounces again. The brand new bouncy and agency serum. Laneige.”
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Sweeney’s Laneige Marketing campaign Has Followers Obsessed: ‘Barbie Period Unlocked’
The carousel submit, which has already amassed over half one million likes, additionally featured the total Laneige industrial starring Sweeney, reinforcing her standing as one of many magnificence trade’s most sought-after faces.
One fan commented, “Caption is loopy.” One other wrote, “I’m not even available in the market for Laneige, however right here I’m watching this 1 hour lengthy video.”
Whereas others praised Sweeney’s gorgeous pink aesthetic, calling it her “Barbie period.”
“Syd in her Barbie period has by no means been so actual,” one in every of her followers stated.
“Barbie period unlocked,” one other expressed.
“Hello Barbie!!” a 3rd wrote.
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Sydney Sweeney’s Go-To Magnificence Necessities
Sydney Sweeney’s reset routine is an ideal mixture of consolation and self-care. It consists of cozy necessities like candles, a smooth blanket, and an ice cream run (rainbow sherbet is her go-to taste) paired with a simplified skincare routine that covers all of the necessities.
“After I was youthful, I’d attempt all of those totally different merchandise, and I all the time felt prefer it was irritating my pores and skin,” she instructed People Magazine. “As soon as I discovered what labored for me, I used to be like, ‘oh, I do not really want [to do] 15 steps,'” she stated.
Her collaboration with Laneige, which began in 2022, has grown organically alongside her evolving magnificence philosophy. “With the ability to come collectively, see one another and have fun these new, unbelievable merchandise is one in every of my favourite issues to do,” the actress added.
“I will cleanse my face, use the Laneige Cream Pores and skin Toner after which put the Bouncy and Agency Serum on,” she beforehand instructed Folks Journal of the product. “I like it as a result of it smoothes and plumps my face so superbly, and it simply appears like my pores and skin is glowing. It additionally actually helps strengthen my moisture barrier, and it’s totally nourishing.”
Sydney can also be a fan of the Laneige Water Financial institution Eye Cream. When her eyes want some further care, she reaches for this hyaluronic acid-infused formulation, which helps cut back puffiness and brighten the fragile under-eye space.
