The Washington Publish is in a significant tough spot. The as soon as iconic publication has lost a ton of its traffic since 2021 and their unhinged lefty writers are deserting them.
Now they’re trying to rebrand. They’re dropping their ‘democracy dies in darkness’ slogan in favor of a brand new one which’s not significantly better.
It’s not clear how that is supposed to show round their shedding streak.
scoop: The Washington Publish at this time is unveiling a brand new mission assertion that has been within the works for months
— Ben Mullin (@BenMullin) January 16, 2025
The brand new mission assertion is….”Riveting Storytelling for All of America”https://t.co/X39QLkHBIC
— Ben Mullin (@BenMullin) January 16, 2025
Riveting Storytelling? OK.
From the New York Times:
The assertion is supposed to be an inside rallying level for workers, in response to two individuals with information of the choice. Executives aren’t planning to switch its extra strident public slogan. Suzi Watford, The Publish’s chief technique officer, has been previewing it to some staff this week.
The brand new mission assertion comes amid turmoil within the newsroom. Since June, The Publish has been reeling from a sequence of crises that has resulted in widespread dissatisfaction with Will Lewis, the corporate’s chief government. On Wednesday, greater than 400 staff despatched a letter to Jeff Bezos, the paper’s billionaire proprietor, requesting a gathering to debate management choices that they mentioned “led readers to query the integrity of this establishment” and that “prompted a few of our most distinguished colleagues to go away.”
Perhaps they’ve an even bigger drawback than slogans.
Until the mission entails taking away partisan narrative driving, WaPo will proceed to be the grasp of its personal demise.
— Snarknado ⚓️ (@ZannSuz) January 16, 2025
Actually laughed once I noticed this https://t.co/wkB6kZuYzs
— Mollie (@MZHemingway) January 16, 2025
Storytelling? How about simply report the details.
WaPo’s fictional storytelling just isn’t journalism, it’s propaganda. https://t.co/TP0UKmha3j— TEAM 312 (@MarkBennington9) January 17, 2025
The precise assertion is even funnier. To be sincere, WP’s tales are higher than many airport paperbacks. Russia collusion coup makes an attempt, unsubstantiated rape smears in opposition to political opponents, COVID being from a moist market, and so forth. https://t.co/VedhvAosf2
— Mollie (@MZHemingway) January 16, 2025
They allowed the far left to destroy their model. It’s superb how shortly it occurred.
