Shopify has shut down Kanye West‘s style model, Yeezy’s web site, for violating its coverage.
Yeezy.com’s shutdown got here after the streetwear and footwear model lowered its on-line retailer to only one merchandise: a T-shirt that includes a Nazi swastika on the entrance.
Earlier than the web site shutdown, Kanye, who lately deactivated his X account, went on an antisemitic rant on the social media platform and expressed his love for Adolf Hitler, which offended many netizens.
Article continues under commercial
Shopify Shuts Down Kanye West’s Yeezy Web site
Shopify, the platform internet hosting Yeezy.com, took the model’s web site after it disobeyed an organization coverage and lowered its on-line catalog to a T-shirt with a Nazi swastika emblem on the entrance.
On Tuesday morning, a spokesperson for the e-commerce platform advised The Hollywood Reporter that Yeezy’s web site shutdown was mandatory following current developments.
The spokesperson stated, “All retailers are chargeable for following the foundations of our platform. This service provider didn’t have interaction in genuine commerce practices and violated our phrases so we eliminated them from Shopify.”
Nevertheless, Spotify’s consultant did not disclose which of its guidelines Yeezy violated. The corporate’s phrases of service state that it’ll act to “limit product or actions that we deem unsafe, inappropriate or offensive.”
Article continues under commercial
With the shutdown, Yeezy.com‘s prospects are actually redirected to a clean webpage with a notification that reads, “One thing went fallacious” and “Retailer not out there.”
Article continues under commercial
Kanye West’s Tremendous Bowl Advert
Kanya West spent tens of millions on this weird Tremendous Bowl advert selling Yeezy then scrubbed his complete website leaving just one product out there for buy — a Swastika shirt pic.twitter.com/GNufbysHYN
— Libs of TikTok (@libsoftiktok) February 10, 2025
After the advert aired, the web site shortly modified, changing its earlier merchandise with a $20 T-shirt that includes a swastika. The advert itself was shot on an iPhone and featured Kanye in a dentist’s chair. It had handed authorized approval and was broadcast in a number of native markets, together with Los Angeles.
Nevertheless, inside an hour of airing, Yeezy.com was up to date to indicate solely the controversial T-shirt. Regardless of his current antisemitic outbursts, Kanye’s advert slipped by way of the cracks attributable to its low-budget nature and lack of scrutiny for smaller native spots.
Article continues under commercial
Critics argued that platforms like Shopify had been making a major PR mistake by permitting such gadgets to be offered. This surprising transfer by Kanye ignited widespread backlash, particularly given the historic implications of the swastika.
Article continues under commercial
Kanye West’s Antisemitic Rants On X
![Kanye West wearing sunglasses](https://theblast.prod.media.wordpress.mattersmedia.io/brand-img/123/0x0/2025/02/10152421/kanye-west-4-scaled.jpg?)
Kanye’s current antisemitic rants on X (previously Twitter) ignited widespread outrage. His tirade included disturbing remarks that revived his earlier problematic rhetoric.
Kanye made derogatory feedback about Jewish individuals, together with expressing admiration for Adolf Hitler and declaring himself a Nazi.
These remarks included chilling statements like, “I LOVE HITLER NOW WHAT B*****ES” and “IM A NAZI,” additional fueling his rising status for antisemitism.
This was not the primary time Kanye had made such inflammatory feedback.
He had beforehand confronted backlash for related posts on Instagram and X, which value him profitable model partnerships, akin to Yeezy’s collaboration with Adidas.
The Rapper’s Different X Actions
![Kanye West wearing MAGA hat](https://theblast.prod.media.wordpress.mattersmedia.io/brand-img/123/0x0/2025/02/02120512/kanye-west-1-scaled.jpg?)
Kanye’s habits on X went past his antisemitic feedback, encompassing a spread of weird and inflammatory posts.
Over a number of days, his tirade additionally included misogynistic remarks, akin to boasting about controlling his spouse, Bianca Censori, who made a provocative style assertion on the Grammys in a sheer gown.
The “Carnival” rapper defended the outfit, claiming he had “dominion” over her whereas asserting that the choice was finally hers.
Apart from this, he additionally known as for the discharge of incarcerated music mogul Sean “Diddy” Combs, who has been within the public eye attributable to authorized troubles, together with intercourse trafficking fees.
Kanye’s posts ranged from critiques of Hollywood to additional degrading feedback about girls and the media.
Article continues under commercial
Leaving X
![Kanye West is seen arriving solo at the studio](https://theblast.prod.media.wordpress.mattersmedia.io/brand-img/123/0x0/2025/02/02120319/kanye-west-scaled.jpg?)
After infuriating many individuals along with his offensive posts that additionally included pornographic content material, Kanye acquired heavy backlash for his actions.
Finally, Kanye opted to go away the social media platform and did so on his personal phrases.
In line with Sky News, he introduced his exit by posting, “I am logging out of Twitter. I admire Elon for permitting me to vent. It has been very cathartic to make use of the world as a sounding board. It was like an Ayahuasca journey. Love all of you who gave me your vitality and a spotlight. Until we join once more. Good afternoon and goodnight.”
After the submit, Kanye seemingly deactivated his account, which might have delighted many.