Name it the Prada Eras Tour. The spring/summer time 2025 womenswear assortment featured a evaluate of Prada eras previous, reinterpreted with a surreal, generally sci-fi eye.
“It was discovering methods of being Prada immediately,” Miuccia Prada mentioned backstage.
Prada, together with her co-creative director Raf Simons, mentioned the gathering goals at discovering humanity in an period when data overload is pushed by algorithms. As an alternative of exploring themes on the runway, the designers created particular person seems, enjoying as much as the strengths of every character they created.
“We considered every particular person as a superhero, with their very own energy, their very own story,’’ Simons mentioned. On this state of affairs, garments “can remodel your individual notion of your self.’’
Prada’s human proposition turns into one in every of selection, unaided by synthetic intelligence, to create your individual energy.
