Lancôme has formally welcomed Olivia Rodrigo as its latest world model ambassador, marking an thrilling milestone for each the pop star and the famend luxurious magnificence model.
In her new function, Rodrigo joins a prestigious roster of Lancôme ambassadors, together with Hollywood icons Julia Roberts and Amanda Seyfried, in addition to fan-favorites Lily Collins, Emma Chamberlain, and Pleasure Sunday.
Identified for her expressive fashion and genuine method to self-expression, Olivia Rodrigo is poised to deliver a recent and youthful power to the Lancôme model.
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Olivia Rodrigo Is ‘Honored’ To Staff Up With Lancôme
The announcement of Rodrigo’s new function comes with a putting portrait that completely captures her signature look—flawless winged eyeliner paired with a daring crimson lip.
“Embracing your individuality is so necessary in magnificence since there are a lot of unrealistic expectations positioned on younger ladies at present,” the previous Disney Channel star shared in a press release, per PEOPLE Magazine. “Lancôme is an iconic and timeless model that promotes magnificence from inside and I’m honored to be a part of their household.”
In response to Lancôme worldwide model president Françoise Lehmann, the corporate is “extremely proud” to embark on this new journey with Rodrigo.
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Why Lancôme Selected Olivia Rodrigo As Their Latest Model Ambassador
In a press launch, Lehmann defined that Rodrigo was chosen for her “impartial rock and roll spirit and her dedication to constructing an equitable and simply future for ladies and women,” qualities that proceed to encourage audiences worldwide.
“We’re all captivated by her putting character and immense expertise, and impressed by her dedication to constructive change — which we worth deeply at Lancôme — pouring her true coronary heart and emotion into every little thing she does,” Lehmann added. “Turning private tales into music that resonates universally, few artists of her era join with this many individuals throughout continents and generations like Olivia.”
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Olivia Rodrigo Has Impressed Many Ladies Thanks To Her Honesty And Unapologetic Angle
The previous Disney Channel star repeatedly speaks out on points impacting ladies, from societal pressures to psychological well being advocacy.
Rodrigo’s music, particularly her debut album “SOUR” and its follow-up “GUTS,” delves into the uncooked feelings of heartbreak, self-discovery, and empowerment. Her trustworthy lyrics deeply join with younger ladies, inspiring them to embrace their vulnerabilities and specific their genuine selves with out hesitation.
Tracks like “Drivers License” and “Vampire” have develop into highly effective anthems for navigating difficult emotions.
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Olivia Rodrigo Turns Live shows Into Platforms For Reproductive Rights Advocacy
Throughout her “GUTS” world tour cease in St. Louis, Missouri, in March 2024, Olivia Rodrigo teamed up with the Missouri Abortion Fund to supply concertgoers with condoms and emergency contraception. The hassle was a response to Missouri’s “set off ban,” enacted after the U.S. Supreme Court docket overturned Roe v. Wade, which restricts abortions to circumstances the place the pregnant particular person’s life is in danger.
“So many ladies and so many women are going to die due to this,” she stated, per The Guardian, throughout one in all her concert events. “I needed to dedicate this subsequent track to the 5 members of the Supreme Court docket who’ve confirmed us that on the finish of the day, they honestly don’t give a sh-t about freedom.”
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Earlier than singing, she added, “The track is for the justices: Samuel Alito, Clarence Thomas, Neil Gorsuch, Amy Coney Barrett, Brett Kavanaugh. We hate you! We hate you.”
The initiative sparked blended reactions amongst followers, with some expressing appreciation for the sources whereas others criticized the selection of giveaways. In response to the controversy, Rodrigo’s management decided to halt the distribution of contraceptives at future concert events, though informational supplies remained accessible.
Along with this partnership, Rodrigo established her personal nonprofit group, Fund 4 Good, which focuses on advancing women’ training, advocating for reproductive rights, and combating gender-based violence.
Olivia Rodrigo Launches Fund 4 Good
By her nonprofit, Fund 4 Good, Rodrigo furthers her dedication to empowering ladies by supporting initiatives centered on women’ training, reproductive rights, and combating gender-based violence.
Fund 4 Good is a worldwide initiative with the mission of fostering a good and simply future for ladies and women. The fund collaborates with native nonprofits that target selling women’ training, supporting reproductive rights, and stopping gender-based violence.
To additional this mission, a portion of the proceeds from each ticket offered in the course of the GUTS tour was devoted to Fund 4 Good.
