Usually, when a number of reveals go on to have record-setting viewership numbers within the span of per week, it might be trigger for celebration.
For MSNBC, it’s really trigger for — some somewhat grave — concern.
Three of the community’s flagship personalities all noticed catastrophic scores, regardless of the information cycle being as busy as it may be in the course of the vacation season.
Per Fox News, “Alex Wagner Tonight,” “Inside with Jen Psaki,” and “The Final Phrase with Lawrence O’Donnell” all noticed historic lows when it comes to viewership, all throughout the span of the identical week.
Alex Wagner, whose present mainly fills in for Rachel Maddow’s Monday-only present, noticed a paltry common of 595,000 viewers in the course of the week of Dec. 2.
Former White Home press secretary for President Joe Biden, Jen Psaki, in the meantime, noticed her present draw simply 651,000 viewers on common throughout that week.
And Lawrence O’Donnell “hit an all-time low among the many advertiser-coveted demographic of adults age 25-54,” the place his present drew simply 61,000 demo viewers.
(O’Donnell’s uncooked viewership really noticed a minor uptick that week.)
For all three of Wagner, Psaki, and O’Donnell, these numbers represented lows not seen since their respective reveals started.
That claims nothing about one in every of MSNBC’s most featured faces, Rachel Maddow. She, in accordance with Fox, has misplaced 43 p.c of her viewers following President-elect Donald Trump’s decisive election day victory.
And Trump may really be a central determine right here.
The election of Trump has been interpreted by many prognosticators as a repudiation towards the institution — be it the institution media or the institution authorities management.
Few institution media retailers have smeared Trump fairly like MSNBC.
From publicly branding Trump as analogous to the Ku Klux Klan — proper earlier than a presidential debate — to no matter MSNBC stalwarts like Joy Reid or “Morning Joe” Scarborough are often yelling about him, MSNBC has turn into an absolute haven for far-left dialogue with nearly zero pushback.
Even CNN has tried to “reasonable” its voice recently by giving conservative Scott Jennings a extra outstanding microphone.
MSNBC has no person approximating Jennings, and it seems that’s beginning to mirror within the scores.
However even when the community did have its personal model of Scott Jennings, there are different, bipartisan points which have the community recently.
For example, famous race hustler Al Sharpton and MSNBC have been embroiled in an ugly scandal after Sharpton did not disclose cash paid to him by the marketing campaign of failed presidential candidate Kamala Harris for a puff-piece interview.
These kinds of scandals strip away belief — no matter ideological alignment — and MSNBC seems to be paying for that crime with its viewership.
This text appeared initially on The Western Journal.
