Good morning. What every week it’s been! Due to Donald Trump, waking up and checking my monetary portfolio has eradicated all want for every other thrill-seeking exercise. Wall Road shares sold off again yesterday, paring again beneficial properties from a rally after the US president introduced a pause on most tariffs. Indian markets open as we speak after yesterday’s vacation — let me know the way you fared.
In as we speak’s e-newsletter, we take a look at how the nation’s smaller cities have gotten scorching new markets for ecommerce firms. However first, Chinese language electric-car producer BYD doesn’t get permission to fabricate, as India leans away from China and in the direction of the US within the commerce battle.
Bye Bye BYD
This week commerce minister Piyush Goyal mentioned Chinese language electric-car maker BYD wouldn’t be allowed to put money into manufacturing in India. That is markedly completely different from the welcome he prolonged to Elon Musk’s Tesla simply final month to speculate and make its vehicles domestically. The contrasting messages give a transparent indication of the place India’s commerce preferences lie.
This isn’t the primary time India has rebuffed BYD. Simply final yr, the federal government rejected its proposal to companion with an area firm and make investments $1bn. “We should be satisfied they are going to work by the foundations of the sport,” Goyal mentioned on Sunday. It was unclear if he was referring to the corporate or the nation, particularly as he went on to criticise China’s “unfair commerce practices” equivalent to dumping metal and different merchandise. “We’ve got to be cautious about who we permit to put money into the nation,” he added, stressing India’s strategic and safety pursuits.
Goyal has been notably vocal about China previously week, blaming it for the tariff tizzy that the world is at the moment in. India is establishing an import monitoring group to verify commerce diversions from Asian international locations that Trump has focused with greater tariffs.
China, however, appears to be trying to India for assist within the face of Trump’s commerce aggressions. Final week, China’s chief Xi Jinping advised Indian president Droupadi Murmu that the 2 international locations ought to work extra carefully collectively, calling it a “dragon-elephant tango”. Earlier this yr, it actually appeared like there was some progress in bilateral relations, with a deal reached over the border dispute after years of heightened tensions. This raised hopes that the federal government would ease restrictions on Chinese language investments.
However that was earlier than Trump’s bazooka of tariffs. India now senses a better financial alternative in allying with the US over China. Firms equivalent to Apple are turning to their India operations to counter the influence of the 125 per cent tariffs on manufacturing in China. Speaking up issues about China “dumping” merchandise may also assist Goyal with the opposite commerce offers he’s negotiating, most notably with the UK and the EU, as international locations use this chance to diversify their provide chains.
In clearly throwing our lot in with the US, the federal government can be hoping the prime minister’s pleasant relationship with Trump will assist with some sticky factors of negotiation. But when the occasions of the previous 10 days are something to go by, Trump has proved himself to be nothing aside from unpredictable, even to these closest to him. How a lot Narendra Modi can rely on his “pricey pal” Donald is anybody’s guess.
Be a part of Unhedged’s Robert Armstrong and different FT consultants on April 23 for a subscriber-only webinar, as they break down how Trump’s insurance policies are reshaping markets. Register here.
Really useful tales
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Who blinked first? Trump did. What made him change his mind on Wednesday, and what does the tariff pause imply for international commerce?
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China’s “nationwide crew” is bolstering stock markets with huge co-ordinated share shopping for.
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The US has revoked more than 500 pupil visas.
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Byju’s collectors have sued its co-founders and technique chief for allegedly “masterminding the theft” of $533mn.
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Robert Armstrong asks: what makes a pair of trousers look fascist?
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The place is the good meals in Japan? Within the convenience store!
Small city, massive market
Meesho, considered one of India’s quickest rising on-line retailers, is gearing up for an initial public offering later this yr. Based by two school mates from Delhi, Vidit Aatrey and Sanjeev Barnwal, the start-up brings ecommerce to India’s smaller cities. It focuses on promoting unbranded and cheaper attire, furnishings and different family items to almost 200mn customers.
Meesho’s clients are in markets that the likes of Amazon and Flipkart have but to penetrate considerably, however that doesn’t imply these multinational giants usually are not eyeing them. India’s subsequent massive development in ecommerce and “fast commerce” — the magical service of under-30-minute supply that has excited buyers and customers alike — will probably be within the cities that Meesho serves. Final month, Amazon introduced that it was increasing its grocery supply service to greater than 170 places in India, together with locations equivalent to Gorakhpur, Chittoor and Ambala. Fast commerce teams Blinkit and Swiggy Instamart are additionally quickly including “darkish” shops in small city India.
A number of components account for this push. Rural and semi-urban consumption in India grew a lot greater than city consumption in 2024. Present meteorological predictions recommend one other yr of regular monsoons, which implies these agriculture-based geographies will in all probability have extra money to spend. With low cost telecoms charges, the web and social media have democratised info and getting clients to attempt a brand new channel of consumption isn’t as tough because it was once. Meesho has put within the exhausting work of getting non-urban customers on board. It now has to determine a means of protecting them loyal, even when the businesses with massive pockets come knocking with their massive reductions.
Go determine
India’s central financial institution lower the repo charge by 0.25 per cent on Wednesday, regardless of the overhang of Trump’s tariffs and different financial uncertainties. Listed here are some key numbers from the Reserve Financial institution of India’s announcement.
Learn, hear, watch
I’m leaving for Thailand this weekend*, and am getting ready by catching up on the newest season of the mega-hit White Lotus. This season is about within the plush, tropical wonderland of Koh Samui (the place I will probably be for a part of my journey too), the place a bunch of wealthy individuals have arrived at a luxurious resort. Class tensions are highlighted and, after all, somebody will die (not a spoiler, simply the premise of the present!)
Three seasons in, loyal viewers are by now primed from the primary scene to attempt to determine who seems to be like a possible assassin and who would be the possible sufferer(s). There’s a rich funding banker, hounded by calls from journalists a couple of shady deal from his previous, his household of three squabbling (virtually) grownup kids, a trio of center aged ladies on a “ladies’ journey”, and a few pairs of that traditional mixture — older wealthy males and their younger girlfriends. As preparation for my journey, this was maybe the flawed present for me to look at; I’m already having nightmares about encountering cobras, pythons and monitor lizards. (Murderers I can take, however that is “an excessive amount of nature” for this metropolis slicker).
I’ve plenty of studying deliberate, however none of it should assist me perceive tariffs and commerce wars higher. For that, here’s a list.
*Whereas I’m away on vacation, the subsequent two editions of India Enterprise Briefing will probably be written by the FT’s Asia editor Robin Harding. Is there a better pleasure than upward delegation?
Buzzer spherical
Which is the world’s finest promoting spirits model that rode into fame on the again of TV dramas and pop music?
Ship your reply to indiabrief@ft.com and verify Tuesday’s e-newsletter to see in case you have been the primary one to get it proper.
Fast reply
On Tuesday, we requested: What do you consider Trump’s tariffs: sheer genius or full madness?
Here’s the way you responded. Sheer genius, it isn’t!

Thanks for studying. India Enterprise Briefing is edited by Tee Zhuo. Please ship suggestions, solutions (and gossip) to indiabrief@ft.com.