Right now on The Stream, we discover the rising Gen Z pattern of embracing minimalism and decreasing consumption.
In response to years of influencer tradition fueling mass consumerism, Gen Z is pushing again by drastically reducing their buying habits. The “Underconsumption core” pattern is gaining momentum on social media, with younger individuals embracing minimalism and intentional spending. Many are more and more conscious of the environmental harm brought on by extreme consumption, all whereas navigating a cost-of-living disaster that leaves many households struggling to make ends meet.
Presenter: Anelise Borges
Visitors:
Diana Wiebe – Content material creator and “de-influencer”
Omar Fares – Wilfrid Laurier College
Katia Osei – Lead researcher and bioengineer, The Or Basis
