Gwen Stefani Joins Catholic App For Upcoming ‘Prayer’ Campaign

The most recent chapter in singer Gwen Stefani’s reinvention from pop queen to nation darling has the web feeling confused.

Earlier this week, the No Doubt frontwoman and spouse of Blake Shelton shocked followers by teaming up with the Catholic prayer cell app, Hallow, for his or her upcoming vacation marketing campaign.

The Grammy-winning Stefani, 55, joins singer-songwriter Lauren Daigle, up to date Christian artist Matt Maher, and Nashville-based worship chief Sarah Kroger to steer the net problem for the cell app.

Hallow defines the premise of the marketing campaign as a way to, “put together your coronary heart for Christmas and rediscover the marvel of Christ’s coming into this world and our [hearts].”

Stefani’s involvement within the Hallow marketing campaign is a stark juxtaposition to how many people had been first launched to the Orange County native within the late 90s. Although she has reportedly all the time embraced the Catholic religion, as ChurchPop famous, that is the primary a lot of her followers have witnessed the singer interact with it in such a public means.

Weeks earlier than Stefani’s Hallow adverts had been promoted, the songstress started to show non secular imagery on her social media accounts to her 18 million followers.

A screenshot taken from her Instagram Tales options what is called a “holy card” of Saint Cecilia, considered the patron saint of musicians.

Although Stefani didn’t add a caption to the picture, the message got here by way of crystal clear.

Likewise, a screenshot of a remark left by Gwen on a reel of a 2023 Eucharistic procession from The Napa Institute, a convention heart that “leverages liturgy, formation, and neighborhood to arrange leaders to convey reality, religion, and worth into the fashionable world,” has been making the rounds on websites associated to the Catholic perception.

“Stunning and courageous,” Stefani said on the reel.

As social media started to catch wind of Stefani’s Hallow adverts, many conversant in the corporate professed their ‘disappointment’ with the singer for becoming a member of forces with them.

One Threads person expressed that Hallow is usually promoted by excessive proper figures comparable to Michael Knowles of The Each day Wire.

“Hallow isn’t simply politically aligned—it’s a rip-off,” they wrote.

“The app places God’s grace behind a paywall, limiting entry to religious content material except you fork over money. Religion shouldn’t include a subscription price. Don’t use this app.”

One other person on Threads introduced up Stefani’s repeated issues with cultural appropriation and noticed her alignment with Hallow as simply the most recent step in an already problematic profession.

“Truthfully, I am not shocked in any respect,” they wrote. “She constructed her profession on cultural appropriation, so being a non secular [bigot] would not seem to be a stretch.”

One Twitter person requested, “Wait, Gwen Stefani is Catholic?,” after not too long ago studying of the singer’s shut ties to Catholicism.

To nobody’s shock, many on-line customers are pinning Gwen’s affiliation with Hallow and her sudden loud present of Catholicism on nation star Blake Shelton – however that is probably not true.

A report noted again in July famous that whereas the “God’s Nation” performer was already Catholic earlier than assembly Gwen, Stefani was the one which “ignited” his present beliefs and never the opposite means round.

“Their shared religion can be vital to them. Stefani — a religious Catholic — “was the one who ignited Blake’s non secular beliefs,” a supply instructed the publication.

“They go to church with the youngsters and maintain the identical values. It’s a precedence for them.”

All this non secular humdrum comes on the heels of Stefani’s first full-length nation effort, Bouquet, launched earlier this November.

Regardless of resorting to pushing the album by way of unconventional means, together with an look on the Residence Buying Community, the brand new set will debut subsequent week at No. 95 on the Billboard 200 album chart with simply 13,000 copies bought.

If true, this is able to make Bouquet Stefani’s lowest charting album of her profession, together with her earlier releases – 2004’s Love. Angel. Music. Child., 2006’s The Candy Escape, and 2016’s This Is What the Fact Feels Like – all debuting within the high 10.

Stefani’s debut vacation set, You Make It Really feel Like Christmas, peaked at No. 51 in 2017.