Colorado quarterback Shedeur Sanders cemented his identify on the high of the NIL rankings after it was introduced Wednesday that he had signed a take care of Nike. Sanders turns into the primary school soccer participant to signal a take care of the American athletic footwear and attire company. The Buffaloes signal-caller follows in his father’s footsteps, with Deion Sanders additionally having signature Nike cleats.
Shedeur has cemented his identify because the No.1 NIL earner in school sports activities
Because the departure of basketball participant Bronny James to the NBA, Sanders has the highest NIL valuation in college sports in response to On3, sitting at $4.7 million. LSU gymnast Livvy Dunne ($3.9 million) and Texas quarterback Arch Manning ($3.1) comply with Sanders in these rankings.
Whereas the total phrases of this Nike deal haven’t been disclosed, Sanders’ valuation may surpass $5.0 million — which was the valuation of James whereas he was at USC.
The College of Colorado is a Nike faculty and Sanders may put on any Nike cleats designed for him. If that does occur, it will be the primary time within the NIL period that an athlete has worn customized Nike cleats throughout a recreation.
It is one other large transfer within the NIL market from Sanders, who has been busy constructing his legacy during the last a number of years. He has signed NIL offers with Mercedes-Benz, Beats by Dre, Gatorade, and Underneath Armour, amongst others.
Shedeur needs to construct on his father’s Nike legacy
Talking on his “2Legendary with Shedeur Sanders” podcast earlier this week (earlier than the Nike deal was introduced), Sanders talked about constructing on his father’s Nike legacy and his cleats.
“I’d need to construct on it. I need to construct on it. Have like a special model,” Sanders mentioned. “However I feel the idea, as a result of I really feel prefer it’s extra… like now, like simply taking a look at life and taking a look at all the pieces, it’s extra about generational. It’s extra about what could possibly be handed down yr after yr after yr after yr slightly than everyone beginning to assume they’re a complete new wave and entire new as a result of there’s no actual substance behind it.”
Sanders additionally mentioned the potential design of his cleats, explaining that they should have an incredible design as a result of all the pieces nice has a narrative behind it and each nice participant has a narrative behind them.
