Vijayawada, India – As quickly as Meda Ramana was elected the pinnacle of Garapadu village council within the southern Indian state of Andhra Pradesh, a number of residents complained to her of being wrongfully excluded from authorities welfare schemes.
About 50 villagers – largely ladies of the Dalit, Indigenous and religious-minority communities – informed her in early 2021 that their annual welfare advantages, of 10,000 rupees ($119) to 120,000 rupees ($1,430), beneath numerous schemes, had been abruptly stopped by the state authorities.
At first look, it gave the impression to be an innocuous information entry error. However when Ramana enquired in regards to the causes, workers on the village secretariat informed her the villagers had been ineligible for the welfare as a result of that they had “migrated”. Ramana informed the secretariat that the complainants had been very a lot dwelling there, however to no avail.
She then complained to larger officers within the district administration who ordered the village workers to conduct a probe. However the village workers ignored these directives. It was at this level that Ramana started to odor a political ploy.
Andhra Pradesh is without doubt one of the two states that held regional elections in Might 2024, in the course of the time of India’s nationwide ballot that re-elected the Narendra Modi-led Bharatiya Janata Occasion (BJP). The Andhra Pradesh state election was fought between two dominant regional events – the incumbent YSR Congress Occasion (YSRCP) and the Telugu Desam Occasion (TDP).
The TDP gained, however within the run-up to the elections, the outgoing YSRCP authorities ran a complicated, data-driven voter affect marketing campaign that wrongfully denied poor and weak communities their welfare advantages as a result of members of these communities had been prone to vote for the opposition, our investigation reveals.
A number of media experiences have highlighted how governing events in India – the BJP on the nationwide stage and others within the states – have accessed and misused government-collected private information of residents in previous elections. The TDP did the identical when it was in energy in Andhra Pradesh in the course of the earlier election in 2019.
Our investigation reveals, for the primary time, the real-world hurt attributable to such misuse – with the weak being denied their rightful welfare advantages and their rights to train free alternative in elections undermined.
Welfare supply was a significant election plank in Andhra Pradesh. The then-incumbent YSRCP authorities stated it transferred about 4.3 trillion rupees ($50.7bn) in its five-year time period to about 127.4 million poor and marginalised folks, together with via pensions and housing and meals help.
It appointed paid “volunteers” to “proactively” ship welfare at residents’ doorsteps, changing the normal technique wherein elected village councils, often called panchayats, administered the welfare.
One volunteer was appointed for each 50 households – roughly 260,000 volunteers lined greater than 1.3 million households within the state. Each volunteer was paid 5,000 rupees ($60) per 30 days from the state exchequer.
The YSRCP authorities additionally gave this military of volunteers unfettered powers and technological instruments to indiscriminately harvest the non-public information of residents. It used the info to create voter “profiles” and predict their political selections.
The data was then utilized by the federal government volunteers and YSRCP cadres to affect these voters together with via doubtful techniques like excluding opposition-inclined voters from welfare schemes.
When Ramana and her husband seemed via the checklist of Garapadu’s excluded households in 2021, they noticed a sample. “All of the wrongly-excluded households had been supporters of TDP”, the opposition social gathering on the time, claimed Sagar, Ramana’s husband who can be an lively TDP employee.
The couple concluded that the “village volunteers”, had been singling out TDP supporters and slicing off their advantages “to pressurise them to change their help to YSRCP”.
In April 2022, 27 ladies from Garapadu filed a case within the state’s excessive court docket towards the village volunteers and authorities officers for “illegally” slicing off their advantages for “political causes”. The court docket discovered the ladies had been “eligible” for the schemes and reprimanded the state for the village volunteers’ “unlawful actions”.
The ladies’s advantages had been resumed after the court docket’s order and residents of a number of different villages from the state filed greater than 100 comparable complaints in court docket the identical yr, stated G Arun Showri, a lawyer who represented the Garapadu petitioners within the excessive court docket.
“All claimed the village volunteers blocked welfare advantages of eligible claimants who had been supporters of the opposition social gathering,” Showri stated.
However how did the volunteers know the political preferences of villagers? A evaluation of the volunteer scheme’s paperwork – service contracts, supply code of the software program software they used, official WhatsApp teams – and greater than a dozen interviews with political employees, marketing campaign managers and voters, revealed the strategy.
Predicting voting selections
The volunteers had been required to conduct a “baseline survey” of the assigned households utilizing a cellular software. An evaluation of the supply code of the app, first carried out by internet-governance researcher Srinivas Kodali, exhibits information to be collected for each resident – together with their residence handle, employment and household data reminiscent of information on caste, faith, schooling and well being standing (with granular particulars reminiscent of ailments and pregnancies).
These had been meticulously recorded and consistently monitored. The supply code evaluation was reviewed and verified by this correspondent.
The volunteers carried out periodic surveys, together with over WhatsApp, to maintain the profiles up to date. Every volunteer was allotted a WhatsApp group of fifty households. The volunteers recorded information on the “felt wants” of the residents and their “suggestions” in regards to the governance.

“Volunteers will determine the issues being confronted by residents of their jurisdiction, and the identical might be dropped at the discover of presidency officers to get them resolved,” stated the federal government order for recruiting volunteers.
Sagar, Ramana’s husband, stated: “Due to this persistent monitoring of households over 5 years within the title of presidency surveys, the volunteers have develop into conscious of the entire profile of the households, together with their likes and dislikes, psychological stresses and monetary issues. They’ll then simply assess which family is a supporter of the YSRCP authorities, the opponents and impartial voters.”
Bhaskar Basava, a journalist in Andhra Pradesh, stated the YSRCP had shaped committees at each polling sales space to segregate the voters into “YSRCP-inclined”, “opposition-inclined” and “impartial” classes, with the help of the volunteers. “They even colour-coded the voters within the voter lists to mark these classes,” he recalled.
N Ramesh Kumar, a former Andhra Pradesh election commissioner and secretary of the nonprofit Citizen for Democracy, stated the scheme was “probably the most subtle, ubiquitous and far-reaching data-driven voter manipulation campaigns ever designed by a political social gathering – far larger than Cambridge Analytica.” He was referring to the United Kingdom-based political consultancy that mined the social-media information of voters within the UK and the USA to foretell their political inclinations.
The Andhra Pradesh authorities volunteers “mixed intensive door-to-door surveys with authorities databases to create exceptionally correct voter profiles”, Kumar defined.
Private information Wild West
Political events the world over acquire information on voters’ wants and preferences via surveys to focus on them in campaigns. However when residents’ information, collected via the equipment of presidency, is accessed and misused by the governing social gathering, it distorts the extent taking part in area by giving the social gathering an unfair benefit.
India has not enacted a private information safety regulation that protects the misuse of residents’ information by state and non-state actors, regardless of the nation’s Supreme Court docket in 2018 directing the federal government to take action.

Kodali, the web governance researcher, calls the village volunteers’ operations in Andhra Pradesh “a traditional case of cybernetics”, referring to the science of communication and management in machines and people.
“Any organised actor can acquire a great deal of private information of residents in India as a result of there is no such thing as a regulation to stop it … Management over folks is exercised when information results in exclusion or concern of exclusion amongst folks. By means of welfare exclusions of the poor, YSRCP exactly tried to realize that,” Kodali informed Al Jazeera.
Tejasi Panjiar, a former affiliate coverage counsel on the New Delhi-based nonprofit Web Freedom Basis, stated such operations “can be held unlawful in different democracies such because the EU and Australia which have strict information safety legal guidelines”.
“This type of operate creep, when residents permit the federal government to gather their information for one function [like welfare delivery] however the information is misused for one more function, is towards the rules of information safety and violates residents’ proper to privateness.”
YSRCP president and former Chief Minister YS Jagan Mohan Reddy’s workplace didn’t reply to electronic mail queries. The social gathering’s nationwide spokesperson, Okay Ravi Chandra Reddy, stated he was not appearing on behalf of the social gathering “for the time being”.
Designed to misuse
The volunteer scheme was executed by the YSRCP authorities in session with the election administration consultants employed by the social gathering.
The YSRCP authorities recruited volunteers from every village based mostly on interviews by an advert hoc committee of native authorities workers, and never via a centralised recruitment examination, the scheme paperwork present.
“Solely the names really useful by native YSRCP leaders would get chosen,” Ramana stated. A number of social gathering employees Al Jazeera spoke with echoed this.
The federal government then created a parallel system of governance, managed and run by election strategists who intently labored with it, to supervise and direct the volunteers’ work.
The federal government floated a young in November 2019 to rent a area operations company (FOA) to “design, develop and handle” a strong technology-enabled software to “collect suggestions on service supply and acquire folks’s aspirations and grievances on a steady foundation” and analyse the info collected by the volunteers.

The contract was bagged by a consortium of firms led by Raminfo Ltd. The contract was initially for one yr till March 2021 at a price of 686 million rupees ($8.1m) and was later prolonged for one more yr at a further 675 million rupees ($7.9m). The consortium was additionally tasked with creating and sustaining an information portal for volunteers till March 2024.
The FOA, which on its X account described itself as a “liaison physique between the federal government of AP [Andhra Pradesh] and the village volunteers”, promoted YSRCP from its now-deleted X (previously Twitter) account, together with posts on how the residents of AP needed YSRCP to return again to energy. Al Jazeera accessed the FAO’s deleted tweets utilizing Wayback Machine.
To watch the volunteers’ work within the area and coordinate with the federal government departments, the FOA employed giant numbers of workers, in line with the tender doc, together with on the state, district and mandal ranges, creating a sequence of command in that order. (Mandal is an administrative unit between village and district ranges.)
LinkedIn profiles of a number of FOA coordinators present they had been employed from a political consultancy agency known as the Indian Political Motion Committee, or IPAC, an outdated strategist for the YSRCP.

“The FOA and IPAC labored intently with the YSRCP leaders to advertise the social gathering. It was the seamless integration of all from the state stage to village stage. There was no distinction between the federal government programmes and the social gathering programme,” stated Kumar of Citizen for Democracy.
Raminfo stated “as FOA was an e-Governance challenge, we participated within the tendering course of and accomplished the challenge a lot previous to the elections.”
“Our scope is restricted to the coaching of volunteers on schemes/applications developed by departments. Volunteers are appointed and managed by the Authorities. We didn’t construct any apps or software program for the volunteers’ duties or operations. Our contract/settlement/relationship is barely with the consumer division which floated the RFP,” the corporate added.
An IPAC spokesperson stated in a WhatsApp textual content that “IPAC doesn’t have entry to/nor do they use voter information”.
Seamless integration
In response to a Proper to Info request, the state authorities claimed that every one the info collected by the volunteers’ app was secured within the state’s information centre and was solely shared with the federal government departments after signing “consent/entry kinds” with the respective division, with out giving extra particulars.
In follow, nevertheless, nothing stopped volunteers from sharing their granular insights on every family they tracked with the native YSRCP leaders.
A former volunteer in Garapadu, who spoke on situation of anonymity, stated the info collected from all of the surveys carried out by the volunteers was first shared with the native YSRCP leaders earlier than it was submitted to the officers answerable for welfare schemes.
“Native YSRCP leaders would inform us to govern the beneficiaries lists and take away TDP supporters and impartial villagers from them. We might then inform these villagers to affix the YSRCP social gathering to avail advantages of the schemes,” he stated.
For these beneficiaries who acquired welfare advantages, native YSRCP leaders had entry to granular information of each penny they acquired, which they utilized in campaigns. A number of posts in the course of the election marketing campaign and accessible on X present the social gathering leaders handing pamphlets to particular person households, addressed within the title of the pinnacle of the household, with particulars of all the advantages they acquired through the years, asking them to vote for the YSRCP.

The federal government-appointed volunteers, YSRCP’s native leaders and its election managers labored as well-integrated groups, as evident from this YouTube video launched by a YSRCP-affiliated channel instructing the volunteers how they wanted to marketing campaign for the social gathering. It requested volunteers to go to door-to-door with YSRCP leaders, survey the voter sentiments in regards to the authorities and inform the voters how the YSRCP authorities was higher than the earlier one.
The mixing of volunteers and social gathering employees was additionally evident from the official WhatsApp teams created for the welfare schemes. All 13 volunteers in Garapadu village had been managing WhatsApp teams that had no less than one member from every family that was being tracked.
These 13 volunteers had been a part of one other group that had district-level authorities officers and YSRCP leaders as members. That’s the place they “acquired data/directions which wanted to be circulated amongst villagers”, the previous volunteer in Garapadu informed Al Jazeera.
Whereas formally, the WhatsApp teams had been meant just for communication associated to the federal government welfare scheme, the screengrabs of the teams present volunteers had despatched messages selling the YSRCP. Among the messages within the teams – analysed by WhatsApp Watch, a platform by Princeton College’s Digital Witness Lab, which research using WhatsApp in political campaigns – had been based mostly on misinformation that denigrated the TDP.
After it acquired a number of complaints of government-appointed volunteers campaigning for YSRCP, the Election Fee of India on March 20 filed felony circumstances towards them for “unduly influencing elections”. Ten days later, the fee barred all volunteers from finishing up their actions, together with disbursing welfare advantages.
Whereas the YSRCP ultimately misplaced the elections, its misuse of non-public information created a harmful template for the state to discriminate towards residents based mostly on their political beliefs.
“Such granular profiling of voters by the state can result in the tip of the key poll. It should develop into very simple to foretell who’s going to vote for whom. And the [Andhra Pradesh] instance exhibits how this data could be weaponised towards the weak,” stated Shivam Shankar Singh, a former political advisor and creator of the books, The Artwork of Conjuring Alternate Realities and Methods to Win an Indian Election.
With inputs from Prudhviraj Rupavath in Vijayawada.
(Kumar Sambhav is an impartial journalist and India Analysis Lead with Princeton College’s Digital Witness Lab)