Amazon founder Jeff Bezos says he’ll promote one other 25 million shares within the know-how large, value practically $5bn (£3.9bn).
It comes after the corporate’s inventory market worth hit a file excessive on Wednesday.
In February, he announced that he would sell Amazon shares worth around $8.5bn.
That marked the primary time since 2021 that Mr Bezos had offered Amazon shares.
The corporate’s shares have risen by greater than 30% this yr on expectations that rising demand for synthetic intelligence (AI) know-how will enhance earnings at its cloud computing enterprise.
Final month, Amazon’s inventory market valuation topped the $2tn for the primary time.
Nonetheless, that’s nonetheless behind different main know-how corporations Nvidia, Apple and Microsoft, all of which have crossed the $3tn mark.
Amazon reported sturdy quarterly earnings on the finish of the April, that confirmed the corporate’s wager on AI was paying off.
Mr Bezos stepped down as the corporate’s chief govt in 2021 and is at the moment its govt chair and stays its largest shareholder.
He based Amazon in 1994 in a storage in Bellevue, Washington, when the web was nonetheless in its infancy.
The corporate began out as an internet bookseller, touting the world’s largest assortment of ebooks.
Since then Amazon has change into one of many world’s main on-line retail and cloud computing firms.
He additionally based the rocket firm Blue Origin, which in Might despatched six prospects to the sting of house.
Mr Bezos is the world’s second richest particular person, based on the Forbes Billionaires checklist, with an estimated web value of round $214bn.
