‘Tis the season to unpack Spotify Wrapped. And it ought to come as no shock that for a second yr in a row, Taylor Swift has been named its most-played artiste.
On Wednesday (Dec 4), the streaming big unveiled its annual overview of particular person listening traits in addition to traits from around the globe. Customers can now entry their prime artistes, songs, genres, albums and podcasts, in addition to uncover which artistes had the largest yr on the platform.
Swift was 2024’s most-streamed artiste globally, raking in additional than 26.6 billion streams. She’s adopted by The Weekend, Dangerous Bunny, Drake and Billie Eilish, in that order.
Within the US, the checklist seems related: It is Swift within the prime spot, adopted by Drake, Zach Bryan, Morgan Wallen and Kanye West.
Final yr, Swift dethroned Puerto Rican reggaetón star Dangerous Bunny for the highest spot, globally. He held the coveted title for 3 years in a row starting in 2020.
Swift additionally earned the title of most-streamed album in 2024, with The Tortured Poets Division. She’s adopted by Eilish’s Hit Me Onerous And Gentle, Sabrina Carpenter’s Quick n’ Candy, Karol G’s Mañana Será Bonito and Ariana Grande’s everlasting sunshine.
All of these titles are new to 2024 aside from Karol G’s album, which launched early final yr.
Within the US, there are solely slight variations: Swift’s album nonetheless leads, adopted by Wallen’s “One Factor At A Time” – launched final yr. Then it is Carpenter, Noah Kahan’s Stick Season, and Chappell Roan’s The Rise And Fall Of A Midwest Princess, additionally launched in 2023.
Carpenter leads the most-streamed songs each within the US and globally this yr, along with her summertime smash Espresso. It earned over 1.6 billion streams.
Globally, she’s adopted by Benson Boone’s Lovely Issues, Eilish’s Birds Of A Feather, FloyyMenor and Cris MJ’s Gata Solely and Teddy Swims’ Lose Management.
And within the US, she’s trailed by Kendrick Lamar’s Not Like Us, Shaboozey’s A Bar Music (Tipsy), Publish Malone and Morgan Wallen’s I Had Some Assist and Tommy Richman’s Million Greenback Child.
This yr, there are a number of new options on Spotify Wrapped. These embrace a brand new information story referred to as Your Music Evolution, documenting three distinct musical phases for every person, and a personalised playlist. The individualised Your High Artist characteristic has modified barely, too, and now contains “Longest Listening Streak” in addition to the acquainted “High Listeners”.
That the largest artistes, globally, earned prime spots on Spotify Wrapped ought to come as no shock – they’re featured prominently throughout the streaming service, together with on its extremely influential playlists, along with boasting loyal, devoted fanbases. For impartial artistes who might seem on a person listener’s Wrapped, accessing a prime spot on the worldwide checklist would require billions of streams.
Streaming now accounts for a lot of the cash generated by the music trade – a whopping 84 per cent in the USA, in accordance with the Recording Business Affiliation of America, and 67.3 per cent worldwide, in accordance with a 2024 report by the Worldwide Federation of the Phonographic Business, which tracks world gross sales.
Spotify is the most important platform of all – making up roughly 31 per cent of the overall market share – with a reported 626 million customers and 246 million subscribers in over 180 markets.
