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The auto trade helps 6 per cent of the EU’s jobs, and Volkswagen is its greatest carmaker. So when the German group warns it should close three plants at house and axe 1000’s of employees, that could be a signal of the stress Europe’s carmakers are beneath. European gross sales have but to regain pre-pandemic ranges, simply when the trade is engaged in an epochal shift from inner combustion engines to electrical autos — and has allowed Chinese language rivals to leapfrog forward within the new expertise. Sluggish off the beginning line, Europe’s carmakers face a restructuring as wrenching because the US auto trade after the 2008 monetary disaster. However coverage must play a extra constructive function, too.
Regardless of two profit warnings in three months, Volkswagen shouldn’t be in such determined straits as the largest US carmakers 15 years in the past. It says it wants to boost working margins within the core VW model from 2 per cent in current quarters to six.5 per cent by 2026 to fund investments in its future. Focusing on three plant closures could also be its opening gambit in talks with Decrease Saxony, which has 20 per cent of voting rights, and the unions. However VW and Germany aren’t alone in having to slash overcapacity and prices. Italian politicians are pushing Stellantis, which owns Fiat, Peugeot and Opel, to maintain open its Fiat plant in Turin regardless of falling gross sales. Some French meeting traces are already being shifted offshore.
Germany’s huge carmakers, particularly, have been too complacent in assuming that the profitable Chinese language market might tide them over the tough EV transition. Chinese language producers have stolen a march technologically and are supplanting overseas rivals in a market the place, in July, half of all autos bought have been EVs or plug-in hybrids. China’s upstarts benefited from large state subsidies and decrease labour prices, and began from a cleaner slate. They grasped extra shortly, although, that EVs’ worth lies extra in snazzy software program and electronics than in mechanics. In Europe, the most cost effective new EV final 12 months value virtually double the most cost effective ICE automobile; in China, it value 8 per cent much less. China’s EVs aren’t solely extra inexpensive than overseas ones, they’re usually higher.
Fearing a flood of subsidised imports, the EU this week imposed higher tariffs on Chinese language-made EVs. However protectionism is not the answer. Europe’s auto trade has to resist the necessity to minimize prices by lowering capability and jobs. With fewer shifting elements, EVs have been all the time going to wish fewer folks to construct them. Although there might be social prices that should be mitigated, governments want to simply accept that conserving surplus or lossmaking crops open will solely delay or derail a profitable transition to new expertise.
In addition to making EVs extra cheaply, Europe’s carmakers have to hurry up mannequin improvement, and discover companions or outsource areas the place they lack experience. Tie-ups with Chinese language counterparts they will be taught from make some sense — although China’s newcomers may additionally use these to plug gaps in their very own prowess, and acquire entry to ready-made distribution networks.
Smarter coverage should additionally play a job. The EU has banned the sale of recent ICE automobiles from 2035, and its tightening emissions requirements will pressure automakers to promote fewer of them over time. However as Mario Draghi’s report on competitiveness noted last month, the EU decreed targets and not using a correct industrial technique to attain them.
It wants a complete strategy to creating the whole provide chain, together with uncooked supplies and the battery expertise that lies on the coronary heart of EVs, and of China’s EV success. Funding in charging networks and monetary incentives are wanted to encourage shoppers to change, so increased volumes begin to minimize manufacturing prices. It isn’t but too late for Europe’s auto trade to slender the EV hole. However China has opened a considerable lead.