Jason Kelce Calls New Cereal Brand A ‘Full Circle’ Moment

Soccer’s favourite brothers, Travis Kelce and Jason Kelce, are stepping off the NFL subject and into the breakfast aisle.

Final month, the Tremendous Bowl champions introduced they’ve teamed up with Normal Mills to create a brand new cereal: Kelce Combine.

Forward of its launch, retired NFL participant Jason Kelce is selling the brand new cereal, calling the chance a “full circle” second.

Travis and Jason have created a cereal mash-up that mixes not one, not two, however THREE childhood favorites — Cinnamon Toast Crunch, Fortunate Charms, and Reese’s Puffs.

“I’ve mentioned that I’d eat a complete field of Reese’s Puffs cereal in a single sitting, and whereas I stand by that, our creation would possibly simply be the brand new MVP of the cereal aisle,” Travis mentioned in an announcement supplied to The New York Post. “We’d undergo two to a few bins of our favourite cereals per week once we have been rising up, so with the ability to crew up with Normal Mills now’s a full circle second for us.”

After saying their new cereal model, Jason shared how excited he’s to launch the breakfast staple.

“7 months in the past, we ranked our favourite cereals on our podcast. And now we’re mixing our prime 3 collectively – The KELCE MIX!” Jason wrote in an Instagram publish on Monday. “That is so full circle for us, rising up mixing cereal collectively on the breakfast desk as youngsters! We are able to’t wait so that you can clear the cabinets late September!”

Followers instantly flooded the feedback, expressing their pleasure. “You two are masters of manifestation!” one person wrote as one other commented, “I am able to clear the cabinets.”

“Cannot wait, these have been my prime 3 rising up. Nonetheless eat all 3,” a 3rd mentioned. “Wanting ahead to making an attempt them collectively.”

“I wager that is scrumptious,” a fourth commented.

Travis and Jason went to Normal Mills’ Cereal Coaching Camp, the place they participated in a collection of enjoyable challenges, together with the Cinnadust Sprayer and the Fortunate Charms Marshmallow Mission to conjure up this particular mixture of cereals.

It wasn’t nearly mixing cereals; it was about making a breakfast expertise that followers will love. “I take my cereal sport severely, and thank goodness, as a result of Cereal Coaching Camp was no joke,” Jason advised The Put up. “The one factor Travis and I do know extra about than soccer is cereal — so we’re honored to take residence the victory and think about ourselves formally inducted into cereal tradition with Kelce Combine.

Brandon Tyrrell, Senior Supervisor of Model Expertise for Household Favorites cereals at Normal Mills expressed his pleasure to work with Kelce brothers, saying, “Who’re we to argue with two of the most effective from the league? After some fan hypothesis, we’re so excited to substantiate which you could now eat and practice just like the Kelce brothers by getting your palms on the legendary lineup of cereals and watching all of the enjoyable from our Cereal Coaching Camp movies this soccer season.”

“Our manufacturers have all the time introduced households collectively on the breakfast desk,” he added. “So it’s been particular to work with Jason and Travis who grew up consuming our cereals themselves and will channel their inside baby when competing. We hope this collab conjures up our followers to consider their very own all-time cereal creations whereas they get pleasure from extra togetherness over a bowl of Kelce Combine.”

After Jason and Travis introduced their cereal on the “TODAY” present, the clip was posted on X, the social media platform previously often known as Twitter. It did not take lengthy for the web to react.

Person @calleymeans jumped in with a sizzling take, retweeting the video and stirring the pot. “Athletes ought to cease sponsoring meals that destroys youngsters’ metabolic well being,” the publish learn. “Some issues are extra necessary than cash.” She tagged each Jason and Travis.

After seeing the publish, the retired NFL participant clapped again, replying, “I grew up on these merchandise Calley, and I used to be a wonderfully wholesome match baby, as a result of I loved them moderately and when on the go for fast meals when each my mother and father didn’t have time to prepare dinner.”

“I recognize you spreading info on what’s wholesome for individuals and children, and I take the weight problems epidemic as a rustic and for teenagers severely, however there may be additionally room to eat cereal and ice cream and sweet in the best portions at the side of a wholesome life-style,” he added.