To the editor: In her Sunday article about Los Angeles and its iconic palm bushes (“Palm trees are about as L.A. as it gets. But is it time to bid them a frond farewell?”), Patt Morrison wrote, “It’s universally recognized. Put a palm tree on it; it should be L.A.” How proper she is. Years in the past, after I was a copywriter at a Los Angeles advert company, I traveled to our New York workplace for enterprise. I met with a inventive workforce there, and once they discovered I used to be from L.A., they shared a little bit trick of theirs. In the event that they needed to shoot a industrial in L.A., all they needed to do — whatever the idea — was embody a pair photographs of palm bushes within the frames of the storyboard. If the consumer purchased the thought, they knew they had been going to L.A.
David George, Costa Mesa
