Inside The Hamden Twins’ $300K/Month Social Media Empire

Australian sweetheart sisters Lauren and Katie Hamden, famously often known as the Hamden Twins, have shared how they constructed a six-figure-a-month social media empire.

The sisters have remodeled their digital experience right into a thriving enterprise, incomes over $300,000 per 30 days.

With a mixed following exceeding two million, the twins have made a reputation for themselves within the magnificence and style influencer house, sharing insights into their model and every day lives.

For Katie and Lauren Hamden, social media began as a enjoyable solution to join with pals and share their every day lives. However what started as a passion shortly was a full-fledged profession.

“Our journey started with a shared love for style, magnificence, and way of life,” they informed The Blast in an unique interview. “Sooner or later in our teen years, we each grew to become obsessive about magnificence, as most teenagers do, and began posting completely different traits. We ended up actually blowing up.”

Now, with over two million followers throughout platforms like Instagram and Snapchat, the Hamden Twins have spent the final ten years cultivating a loyal viewers.

“As our superb viewers grew, we realized our ardour for style resonated with lots of our followers,” they shared.

Whereas their twin dynamic is a significant draw for followers, Katie and Lauren are intentional about sustaining their individuality.

“Being twins actually does provide a novel dynamic for each us and our followers, however I guarantee you we’re each fairly completely different,” Katie stated.

“I’m undoubtedly the extra light-hearted one, hahaha, therefore why my hair is blonde,” she added. “My content material could be very vibrant and polished. I’m the great one, regardless that my different half would disagree.”

Lauren, alternatively, embraces her darker aesthetic. “I undoubtedly am the extra ‘darkish twin,'” she stated. “I can learn individuals, and I’m undoubtedly the primary to name one thing out if I don’t prefer it. I swear I’m pleasant, although!”

Their contrasting personalities create a steadiness that retains their content material recent and interesting.

“Over time, we have embraced our variations, permitting every of us to deliver distinctive views to our content material,” they defined.

Incomes over $300,000 per 30 days, the Hamden Twins have efficiently diversified their revenue streams.

“It took us quite a lot of time to essentially grasp social media algorithms and develop throughout platforms, however in the intervening time, I feel our favourite is Snapchat for certain. Instagram too, however Snap is simply so enjoyable,” they stated.

Nevertheless, relating to model partnerships, they’re selective about who they work with.

“We prioritize manufacturers that align with our values and resonate with our viewers. We’re each agency believers within the high quality versus amount enterprise mannequin,” they defined.

Regardless of tempting affords, they refuse to advertise simply something. “Manufacturers will attain out and say, ‘We can pay you $20,000 totally free garments,’ however the factor is, our followers are extra vital than being low cost sellouts,” they shared.

That stated, there’s one model they’re desirous to work with. “One model we love is SOUTH ST. We might each like to work with them, so if they’re studying this, our DMs are open.”

With social media algorithms continuously evolving, staying seen requires technique, and the Hamden Twins know this.

“We now have two main issues going for us on this case,” they defined. “First, we’re VERY genuine after we have interaction with our followers and provides again to them, so they’re very loyal to us. It’s a really natural and genuine relationship.”

The second issue? Their dynamic as twins. “In fact, two fairly twins are engaging on social media, however truthfully, it is greater than that,” they shared.

The twins added, “Our lives are simply so loopy and attention-grabbing that this in itself retains an viewers engaged, even paving the street for viral traits ourselves.”

Like several influencers within the public eye, the Hamden Twins have confronted criticism however do not let negativity get to them.

“We preserve a powerful help system for one another,” they shared. “When confronted with criticism, we lean on one another and deal with the optimistic impression. Truthfully, we do not know what somebody goes by on that given day, so we simply attempt to keep as optimistic as attainable.”

To forestall burnout, they prioritize self-care. “We each often train… lots, and eat as wholesome as attainable,” they revealed. “Sarcastically, we really prepare dinner all our meals at dwelling. We now have by accident given ourselves an intolerance to olive oil, hahaha. We like fundamental, wholesome stuff like taco bowls and Greek yogurt.”

Wanting forward, the twins are increasing their attain into new ventures. “Katie has been studying music manufacturing and is keen to share her music quickly,” they shared. “Lauren is creating a clothes line that includes her personal designs, aiming to supply items that replicate our private model.”

In addition they teased some thrilling developments. “We do have a significant occasion we’ve been invited to later this 12 months, however we won’t give that away but, so you will must subscribe and await it!”

For aspiring influencers hoping to comply with of their footsteps, they’ve one key piece of recommendation: authenticity is every part. “Our journey has taught us the significance of authenticity and consistency,” they stated. “Keep true to your values, create content material you’re captivated with, and have interaction genuinely together with your viewers. Constructing a group takes time, however with dedication and authenticity, it is rewarding. Belief us, we did it.”